After bringing together this year more than a thousand entrepreneurs and a hundred brands in the events held in Seville, Zaragoza, Murcia and Malaga, the fair will return to Madrid, which will host the 23rd edition of FranquiShop which will bring together franchises, entrepreneurs and important entities from the franchise and entrepreneurship sector at Rafaelhoteles Atocha, such as the Spanish Association of Franchisors, the "The Best Franchisee of the World" award in the Spain edition, the financial institution Banco Sabadell and the City of Madrid.
FranquiShop: a franchise fair adapted to the digital environment
In 2016, FranquiShop enhances its presence in the world of new technologies with its mobile app, a space that will allow the entrepreneur, from a medium that is so present in his day-to-day, to register for free, keep up to date with the news of each fair and manage his agenda of meetings with the franchises participating in the event of his interest.
On the other hand, and as in each edition, the "Fairs" section of www.franquishop.com offers entrepreneurs and franchisors a virtual meeting point prior to the fair where all the information on the brands that are joining the event will be available to visitors so that they can make their appointments for the day of the event also from their personal computer.
With this agile format, according to the director of FranquiShop, Prudencio Martínez-Franco, “we offer participants an effective tool that optimizes the direct meeting between the two involved in starting up a business: franchisor and potential franchisee. In this way, at our fair both have the opportunity to assess their mutual interest beforehand and then personalize it through 30-minute meetings on the day of the event. With this, the opportunities for success of the meetings held on the day of the fair are increased, contributing to the expansion and expansion of the business fabric under the franchise format in each area where we celebrate FranquiShop”.
This was FranquiShop 2015: